Ander: I can’t read your tone but you liked it, eh? It all goes to shit for me at :58 seconds when you see Flonase in a glove and he attributes his focus on the field to it. Doubtful. Immediately makes me question the sincerity of the whole piece!Read More
Ander recently sent me this Vice News story profiling the political ad agency The Win Company. I watched it twice. It explains the process of making documentary-style political ads. It's clear that times have changed: seeing scripted candidates speaking talking points to the camera now makes politicians look phony rather than polished.
I see this as a parallel of what we do for our corporate clients: humanize their brand through telling real stories.