A parallel to our work

Ander recently sent me this Vice News story profiling the political ad agency The Win Company. I watched it twice. It explains the process of making documentary-style political ads. It's clear that times have changed: seeing scripted candidates speaking talking points to the camera now makes politicians look phony rather than polished.

I see this as a parallel of what we do for our corporate clients: humanize their brand through telling real stories. 

| Weiser |

Source: https://news.vice.com/en_us/article/bjddb5/meet-the-progressive-team-making-campaign-ads-great-again